Product review:
Virtue Recovery Conditioner (60ml for £14)
This hair conditioner also comes in a bigger size-- 200ml for £38. Again, the same as the other Virtue products, it has Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair. I have now tried the treatment mask, the shampoo and then this conditioner, and for some reason, I like the conditioner the most. When you first put it into the hair, you don't feel immediate softness, but once you start really working the product in, you feel it. It's a good product, I just don't have damaged hair right now to reap the full benefits out of these products.
Product review:
Virtue Recovery Shampoo (60ml for £14)
Yes, this product also comes in the 250ml size. With Alpha Keratin 60ku, which is a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (the same as the treatment mask, remember?) This shampoo is alright. It's thick, beautiful bronzy colour, but it doesn't leave the hair as soft and hydrated as the Olaplex shampoo does. Olaplex all the way, I am afraid.
Product review:
Virtue Restorative Treatment Mask (50ml for £26)
This is supposed to be a highly innovative hair treatment mask, especially those with damaged hair. It is formulated with Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). This deeply hydrating treatment mask "actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful". After washing hair, put the mask all over your hair, massage it, and then rinse off after 3 minutes. Did it make my hair a lot softer and more hydrated? No. But then again, my hair is not that damaged, so maybe I wouldn't see such an improvement. Unless you have very damaged hair, stick to something cheaper.